<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Shirley Segal]]></title><description><![CDATA[My Site 2]]></description><link>https://www.shirleysegal.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 19 Aug 2026 23:09:34 GMT</lastBuildDate><atom:link href="https://www.shirleysegal.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Entering a Category That Doesn't Exist Yet]]></title><description><![CDATA[A practical approach to go-to-market strategy when there's no established category, no known buying process, and no analyst report to point to, built from real deep tech go-to-market work.]]></description><link>https://www.shirleysegal.com/post/entering-a-category-that-doesn-t-exist-yet</link><guid isPermaLink="false">6a6f56d4bca6fdcb434d2d8c</guid><pubDate>Sun, 02 Aug 2026 14:43:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1ab0d9_5b5dda92a78c477083865611db0af2a7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>shirleysega1</dc:creator></item><item><title><![CDATA[Owning Marketing End to End, Without a Full Team]]></title><description><![CDATA[Fractional marketing leadership works by treating prioritization as the core function, not headcount. One person sets strategy, decides what gets built, and aligns R&#38;D, Product, and Sales around it, rather than delegating each piece to a specialist team. The role isn't a smaller version of a CMO. It's a different operating model built for a company that isn't ready to staff one yet.]]></description><link>https://www.shirleysegal.com/post/owning-marketing-end-to-end-without-a-full-team</link><guid isPermaLink="false">6a6f44833e0c16484ff8b8e5</guid><pubDate>Sun, 02 Aug 2026 13:27:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1ab0d9_61e9bff1ef594cf98bf6353799524114~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>shirleysega1</dc:creator></item><item><title><![CDATA[Turning Cryptography Into a Story]]></title><description><![CDATA[How to translate a hard technical concept like cryptography into content that investors, customers, and press can all follow, built from real thought leadership work in privacy-preserving computation]]></description><link>https://www.shirleysegal.com/post/turning-cryptography-into-a-story</link><guid isPermaLink="false">6a6f27a316cff318c18493c8</guid><pubDate>Sun, 02 Aug 2026 12:10:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1ab0d9_4ea9283e3b5548bd90a2b8465d72a644~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>shirleysega1</dc:creator></item><item><title><![CDATA[How to Position a Product With No Existing Category]]></title><description><![CDATA[A research-driven approach to product positioning when your technology has no category yet, built from real go-to-market work in privacy-preserving computation.]]></description><link>https://www.shirleysegal.com/post/positioning-product-no-existing-category</link><guid isPermaLink="false">6a6b59dd3ab08c72af1663dd</guid><pubDate>Thu, 30 Jul 2026 14:07:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1ab0d9_c303604f6b2646c58d4a0b66ac9b481b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>shirleysega1</dc:creator></item></channel></rss>